The Great British Pitch
It is an exciting time for growing a small business in the UK with many opportunities on offer for small businesses to export on a global scale, providing vital growth and visibility.
To help small business owners get to know more about exporting and the real opportunity it presents, Small Business Britain and Government's Department for Business, Innovation, Science and Trade (DBIST) launched the Great British Pitch campaign in November 2025.
This was created to sustain a pipeline of confident, export-ready small businesses by reducing barriers, improving knowledge and opening doors to international opportunities.
The Great British Pitch took place during International Trade Week 2025 with a one-day, in-person event held at BT's HQ in London.
It welcomed more than 100 small businesses giving them the opportunity to secure global export deals and experience pitching to an international audience.
Each business was given a pitching slot to buyers from all over the world, including the USA, India, Jordan, Singapore, South America and more, with many walking away with incredible experience and follow-up conversations.
Following this incredible launch event, Small Business Britain and DBIST have hosted the Great British Pitch India and the Great British Pitch USA, with the Great British Pitch Europe coming up!
Great British Pitch Europe
Join us for a dedicated pitching day where 50+ UK small businesses will have the opportunity to pitch directly to buyers in Europe. Alongside the pitching slots, there will be expert talks, workshops, mentoring and a fantastic reception event.
Some walked away with deals in the bag including Victoria Eggs, which secured a deal with a Mexican department store and Brilliant Gin, which is now exporting to China!
The Great British Pitch USA was an incredibly valuable experience, packed with insightful seminars, inspiring speakers and genuine opportunities to connect with the US market. My pitch couldn't have gone better, with Amazon US reaching out to connect with me before I'd even left the room! A fantastic day and a brilliant platform for British businesses looking to grow internationally.
It was a fantastic event, and as well as the pitch, I really enjoyed the opportunity to connect and network with other businesses and brands, as well as meet industry specialists and members of the Small Business Britain team. It was great to pitch, and I am very grateful for the opportunity. Thank you to the team for organising such a wonderful event. I'm already looking forward to the next one!
The Great British Pitch was an extremely positive experience. A heartfelt thank you to DBIST and Small Business Britain for such a well-run and thoughtfully organised event... We already sell in 10 countries - here's hoping this pitch helps us make it 11!
Great British Pitch USA
In September 2026 the Great British Pitch went across the pond and gave UK small businesses the opportunity to pitch directly to buyers in the USA! We were joined by a number of speakers and guests including Minister of Trade for State Policy, Anas Sarwar and Doug Jacobson, Commercial Counselor, U.S. Department of Commerce, United States Embassy in London alongside more than 40 incredible small businesses pitching that day!
Great British Pitch India
In June 2026 the Great British Pitch went international, giving UK small businesses the opportunity to pitch directly to buyers in India - complete with our very own branded double-decker bus touring the sights of London.
Great British Pitch Worldwide - November 2025
The day brought together small businesses, business leaders, Government officials and successful entrepreneurs to drive long-term small business export capability, confidence and growth, through improved digital skills, international trading opportunities and visibility on the global stage.
Coming Up...
Small Business Britain and the Government's Department for Business, Innovation, Science and Trade have more events lined up specifically for small businesses to gain worldwide export exposure and grow their businesses!
Great British Pitch Europe
Wednesday 11th November 2026The biggy! A full day allowing small business owners to pitch to buyers across Europe! There will be pitches, workshops, mentoring, talks, a very special reception and lots more!
International Market Experts will be on hand at each event for guidance, mentorship and advice.
Would You Like to Get Involved?
If you are a partner interested in supporting the Great British Pitch or a small business owner wanting to learn more about exporting, please contact us at [email protected]
What People Say
Don't just take our word for how fabulous the Great British Pitch is!